Caring for the elderly has always been a part of Ken-Dao’s corporate culture, and targeted assistance to farmers has always been the original intention of the Ken-Dao Premium Selection Ten Thousand Miles Journey. On June 20th, President Liang of Ken-Dao and General Manager Ku of the Ten Thousand Miles Journey led the team into the free-range chicken farming households in southern Anhui, delving deep into understanding the needs of chicken farmers and bringing them warmth.
In recent years, with the accelerated advancement of agricultural modernization and the increased price sensitivity of consumers, free-range chicken farmers in southern Anhui have faced low-price competitive pressure from fast-growing chicken breeds like white-feathered chickens. This pressure has led to obstacles in the sales of free-range chickens, doubling the farmers’ breeding costs and affecting their livelihoods.
In this context, KINGOOOD’s Ten Thousand Miles Journey entered Xuancheng, delving into free-range chicken farms to carry out targeted assistance to farmers. Such actions not only help farmers enhance the competitiveness of their products and improve their livelihoods but also allow more consumers to understand the advantages and value of free-range chickens from southern Anhui.
So, what exactly are the advantages of free-range chickens in southern Anhui?
Far from the hustle and bustle of the city, returning to the tranquility of nature—only such an environment can nurture the finest ingredients.
Our free-range chickens roam freely in deep mountains and vast forests, enjoying the blessings of sunshine and rain. Here, there are no crowded coops or restraining cages—only the care of nature and the free growth of native chickens.
In this live broadcast of KINGOOOD’s Ten Thousand Miles Journey, President Liang and General Manager Ku expressed with deep emotion: Choosing free-range chickens is not only for nutrition and deliciousness but also to support chicken farmers. Every chicken and every egg here witnesses the farmers’ sweat and dedication. During this Ten Thousand Miles Journey, for every old hen or two young chickens purchased by each customer, KINGOOOD will donate 10 yuan on behalf of the customer to local solitary elderly people, to accurately implement agricultural assistance policies.
The uncles and aunts watching the live broadcast all expressed that they felt KINGOOOD’s sincerity and dedication in assisting farmers and were willing to contribute their own efforts. The atmosphere in the live broadcast room was enthusiastic, and everyone placed orders one after another. This live broadcast was not only a joint endeavor between KINGOOOD and customers but also a genuine contribution to the action of supporting and assisting farmers.
KINGOOOD Premium Selection Ten Thousand Miles Journey Station 22 — [Southern Anhui Free-Range Chicken, Assisting Farmers on the Road], we have not only brought material gifts but also support and expectations for rural development. Let’s work together to contribute to the farmers’ better life and applaud their hard work!
Follow KINGOOOD and stay tuned for more Ten Thousand Miles Journey stories. Let’s assist farmers on the road together and create a better future hand in hand!