In November 2023, KINGOOOD visited Wen County in Jiaozuo, Henan, to explore the locally famous Tiegun yam. Through on-site investigations and assistance activities, they enabled more people to learn about high-quality local agricultural products, promoting quality ingredients to reach more people’s tables.
Wen County in Jiaozuo is located in central Henan Province, bordered by the Yellow River to the south and backed by the Taihang Mountains to the north. As an agriculture-based county, Wen County boasts fertile land and a mild climate suitable for crop growth. Its unique natural conditions have earned it the reputation of the “Hometown of Huai Yam.” The locally famous specialty, Wen County’s Clod Iron Stick Yam, is named for its shape resembling an iron rod. With firm texture and ample powder, slender and long, it not only has a delicate taste but is also rich in nutrients. It is a model of food and medicine originating from the same source and is cherished as a treasure by the locals.
As a health food brand established in 2013, KINGOOOD has consistently promoted quality products to more consumers through its own efforts. In this visit, KINGOOOD ventured into the Iron Stick Yam cultivation base to uncover the stories behind the Iron Stick Yam. They went deep into the fields, communicating with local farmers to understand their daily work routines.
Through communication, it was discovered that the rust-colored red spots on the Iron Stick Yam are its unique characteristic. In daily cultivation, farmers ensure the natural growth of the yams and use only organic fertilizers.
“We have to change the land every year; we cannot plant yams on land that has already grown them.” Local farmers shared their daily lives with KINGOOOD in their simple dialect. Although the work is hard, the faces of the local farmers are filled with happy smiles. During the harvest season, farmers carefully dig the Iron Stick Yams out of the ground, wipe off the soil with their hands, and pack them for transportation. They deeply love this land and are dedicated to the high-quality cultivation of Iron Stick Yams. The stories behind this not only allow more people to understand the cultivation process of Iron Stick Yams but also help everyone cherish this precious agricultural product even more.
In this KINGOOOD agricultural assistance initiative, they not only uncovered the stories behind the yams but also promoted their unique selling points through various channels. Wen County’s Iron Stick Yams are particularly good for the stomach and highly nutritious. When steamed, the yams become snow-white and translucent, sweet and soft, with firm flesh that is not loose. Whether steamed, boiled, stewed, or fried, they are an excellent choice for cooking.
Ten years nurturing the land, one year planting; such high-quality requirements are precisely what KINGOOOD seeks. Through the promotion of this agricultural assistance initiative, we have effectively boosted the sales of local agricultural products and strengthened the cooperative relationship between KINGOOOD and local farmers, achieving mutual benefits and a win-win situation.
This agricultural assistance initiative is significant not only in promoting the specialty agricultural product Iron Stick Yam but also in reflecting KINGOOOD’s corporate philosophy. KINGOOOD adheres to the principle that “Quality originates from the farmland,” dedicating itself to discovering and promoting high-quality products, allowing more people to enjoy the delicious taste and nutrition of agricultural products.
At the same time, KINGOOOD increasingly values cooperation with local farmers, expanding sales channels for agricultural products through its own efforts and improving the lives of local farmers. This is not just an agricultural assistance initiative but also the practice and promotion of the company’s philosophy. In the future, KINGOOOD will continue to dedicate itself to discovering and promoting high-quality agricultural products, working hand in hand with local farmers for mutual development, helping more nutritious and delicious agricultural products reach more people’s tables.
For over ten years, KINGOOOD has been committed to discovering excellent products from their origins, personally tasting and deeply exploring. With craftsmanship, we meticulously select quality ingredients; with original intention, we steadfastly adhere to industry standards. KINGOOOD upholds quality, becoming a true friend to more people with genuine materials.